The
Publishing Business.
3
huge historical problems have plagued
the publishing industry
from the start.
1.-
Production
2.-
Storage
3.-
Distribution
InstaBook
provides the solution to all 3 problems.
In the
traditional way, to publish a book you need to invest in a large
run of printed units, to get the price per unit low enough so that
the books you publish can have a chance of being profitable every
time you sell one copy.
This usually
means you need a printed run of thousands of units.
Then you need
to store all those books while they sell.
And this is a
curious thing about publishing: nobody knows which title is
going to sell well. As a matter of fact, bestsellers are a
phenomena -is a little bit like winning the lottery-.
The reality is
that in the publishing world, a book sells a copy here and a copy
there over a long period of time. You receive an order for a couple
of books from this bookstore, and a couple more from that
bookstore.
Meanwhile, you
have all those books stored away waiting for customers, and they
are costing you money every day that goes by.
Wouldn’t
make more sense just to make those books after
you receive the purchase order?
With InstaBook
Maker you can do just that.
And right out
of your office.
Print On Demand
Print on Demand
has become very popular lately. It is a phrase used by many types
of companies to describe some of their services. They go from
traditional printers using traditional printing equipment (offset,
lithography, etc.), to printing equipment manufactures.
But what
exactly is Print on Demand? (Or Print-On-Demand)? And how does it
relate to books?
Very easy: it
means that you print what you need, when you need it, and exactly
in the amounts that you need it. Not one more and not one less.
In the case of
books, (Book-On-Demand) it means that you don’t need to print
1000 books -for example- when you need maybe only 100 books.
It used to be
that you could not get just 100 books made. The process of making a
book using traditional equipment makes the costs too high: using
traditional techniques and equipment requires 23 different steps.
And what about
only ONE BOOK.
Impossible.
This is where
Print On Demand became Book On Demand.
And InstaBook
has been at the forefront of this technology since early in the
1990’s. When we applied for out first patent, in 1995.
InstaBook Maker
was invented from the ground up to offer you only the best and most
advanced technology that allows you to print and bind and entire
book in a single step, anytime, anywhere.
InstaBook
Maker.
Small,
inexpensive, smart.
InstaBook Maker